February 4th, 2016 by Customer Care

Question: The ads on Facebook are really annoying, and there are so many of them. Is there a way to eliminate them?FB ad dropdown

Answer: The reason Facebook is free to users is that the company makes money by selling ads. As much fun as Facebook is, remember that its true customers are its advertisers, and the product they’re buying is your attention. So, Facebook would be doing a disservice to its customers if it removed all ads. However, you can reduce the number of ads you see and make them less annoying. Here’s how:

  • When you see an ad, move your mouse pointer to the upper-right corner and click on the “X.” Then you’ll see some options for how you want Facebook to treat similar ads in the future. Pick the one that makes the most sense for you. You can use a similar method for sponsored posts in your news feed – in this case, you’ll see a down-arrow in the upper-right corner.
  • Many Facebook ads are customized for your interests based on your online browsing behavior. (This is why you might notice ads for that cute scarf you were looking at on Amazon right after you viewed the item.) Tools on the Digital Advertising Alliance Consumer Choice Page allow you to learn which companies use this method and opt out from them.
  • Facebook gives you an option to adjust your ad preferences within its settings. To access these options, go to your home page and click the down arrow in the upper-right corner of your screen. Select “Settings.” In the left-hand column, choose “Ads,” then make your selections from there.

If all else fails, consider trying a browser extension like Facebook Ad Block, which claims to remove all ads from your Facebook page.